Analytics
Track performance and understand how users interact with your dynamic links.
Overview
LinkSense automatically tracks every click on your dynamic links and provides detailed analytics to help you understand your audience. Analytics are available at both the individual link level and the project level.
Analytics availability
Analytics data is available on all plans. Click tracking begins as soon as your link receives its first visit — no additional setup is required.
Click Tracking
Every time someone clicks a dynamic link, LinkSense records the following data points:
- Timestamp — When the click occurred
- Device type — Mobile, tablet, or desktop
- Operating system — iOS, Android, Windows, macOS, Linux, etc.
- Browser — Chrome, Safari, Firefox, Edge, etc.
- Country — Geographic location based on IP
- Referrer — Where the click originated from (if available)
Privacy
LinkSense does not store personally identifiable information (PII). IP addresses are used for geographic lookup only and are not stored in raw form.
Device & Browser Breakdown
The analytics dashboard provides a breakdown of clicks by device type and browser. This helps you understand which platforms your audience uses most, so you can optimize your deep linking configuration accordingly.
Device categories include mobile phones, tablets, and desktop computers. Browser detection covers all major browsers and provides version information.
Geographic Data
LinkSense provides country-level geographic data for each click. This is determined using the IP address at the time of the click. Geographic data helps you understand where your audience is located and can inform decisions about localization and targeting.
Link-Level Analytics
Each dynamic link has its own analytics view accessible from the link details page. Link-level analytics show:
- Total click count
- Clicks over time (chart)
- Device type distribution
- Browser distribution
- Top countries
Project-Level Analytics
Project-level analytics aggregate data across all links within a project. This gives you a high-level view of how your entire link portfolio is performing. Access project analytics from the project dashboard.