Privacy Policy

1. Your Privacy Matters

LinkSense ("we", "our", or "us") is committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains what data we collect, how we use it, and what rights you have regarding your information when you use our dynamic link management platform.

This policy applies to all users of the LinkSense platform, including our website, dashboard, dynamic link redirection services, and any related tools or features. By accessing or using LinkSense, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of our services.

This Privacy Policy should be read alongside our Terms of Service, which govern your use of the LinkSense platform.

2. Information We Collect

We collect information in two main categories: information you provide directly and information collected automatically when you or your end users interact with our services.

Personal Information You Provide

When you create an account and use LinkSense, we collect:

• Email address and account credentials (managed securely through our authentication provider)
• Profile information such as your display name
• Project names, dynamic link configurations, and app definitions you create
• Custom domain and routing preferences for your dynamic links
• Billing and subscription information (processed securely by Paddle, our payment provider)
• Communications you send to us, including support requests and feedback

Usage Data Collected Automatically

When you or your end users interact with dynamic links, we automatically collect:

• IP addresses (used for geographic analytics and device routing)
• Browser type, version, and user agent information
• Device type and operating system (used for platform-specific routing to iOS, Android, or desktop destinations)
• Link click timestamps and frequency data
• Referrer URLs (the page from which a dynamic link was accessed)
• Geographic location derived from IP address (country and region level)
• Language and locale preferences from browser settings

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service provision: To operate, maintain, and deliver the LinkSense platform, including creating and managing dynamic links, routing users to the correct destinations based on their device, and processing your account requests
• Link analytics: To provide you with insights about how your dynamic links are performing, including click counts, geographic distribution, device breakdowns, and referrer sources
• Experience customization: To personalize your dashboard experience and provide relevant recommendations based on your usage patterns
• Communication: To send you essential service notifications, security alerts, subscription updates, and respond to your support inquiries
• Billing and subscriptions: To process payments, manage your subscription plan, enforce usage limits, and provide billing-related communications through our payment provider Paddle
• Security and fraud prevention: To detect, investigate, and prevent unauthorized access, abuse, or fraudulent activity on our platform
• Legal compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests
• Service improvement: To analyze usage trends and improve the functionality, reliability, and performance of our platform

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Payment processing: We share necessary billing information with Paddle, our merchant of record, to process subscription payments, handle refunds, and manage invoices. Paddle acts as the merchant of record and processes payments in accordance with their own privacy policy.
• Infrastructure providers: We use Supabase for database hosting, authentication, and backend infrastructure. Your data is stored and processed through their services in accordance with their security and privacy standards.
• Legal requirements: We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.
• With your consent: We may share information for any other purpose with your explicit consent.

5. Cookies and Tracking Technologies

LinkSense uses cookies and similar technologies to provide and improve our services:

• Authentication cookies: Essential cookies that maintain your login session and keep you securely authenticated as you navigate the dashboard
• Preference cookies: Cookies that remember your settings and preferences, such as theme and display options
• Analytics cookies: Cookies that help us understand how you use our platform so we can improve the user experience

When end users click on your dynamic links, we collect click analytics data (as described in Section 2) to provide you with link performance insights. This data collection is essential to the core functionality of the LinkSense service.

Most browsers allow you to control cookies through their settings. However, disabling essential cookies may prevent you from using certain features of our platform, such as staying logged in.

6. Data Security and Protection

We take the security of your data seriously and implement a variety of measures to protect your personal information:

• Encryption: All data transmitted between your browser and our servers is encrypted using TLS/SSL protocols. Sensitive data is encrypted at rest.
• Access controls: We enforce row-level security policies on our database to ensure that users can only access their own data. Administrative access is strictly limited and audited.
• Authentication security: User authentication is managed through industry-standard protocols with secure password hashing and session management.
• Infrastructure security: Our hosting infrastructure employs firewalls, intrusion detection, and regular security updates to protect against unauthorized access.
• Payment security: We never store your full payment card details. All payment processing is handled by Paddle, which is PCI-DSS compliant.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents and notifying affected users as required by applicable law.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access: You can request a copy of the personal data we hold about you.
• Right to correction: You can request that we correct any inaccurate or incomplete personal information.
• Right to deletion: You can request that we delete your personal data, subject to certain legal exceptions. Deleting your account will remove your profile, projects, and link configurations.
• Right to portability: You can request your data in a structured, commonly used, machine-readable format.
• Right to restrict processing: You can request that we limit how we use your personal information in certain circumstances.
• Right to object: You can object to our processing of your personal information for certain purposes, such as direct marketing.

To exercise any of these rights, please contact us at support@linksense.net. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy:

• Account data: Retained for the duration of your active account. Upon account deletion, your personal data is removed within 30 days, except where retention is required by law.
• Link analytics data: Click and performance data is retained in accordance with your subscription plan. Aggregated, anonymized analytics may be retained indefinitely for service improvement.
• Billing records: Transaction and subscription records are retained for the period required by applicable tax and financial regulations.
• Support communications: Records of support interactions may be retained for up to 2 years to improve our services and resolve recurring issues.

When data is no longer needed, we securely delete or anonymize it using industry-standard practices.

9. Data Storage and International Transfers

Your data is stored on servers provided by our infrastructure partners. Depending on your location, your data may be transferred to and processed in countries other than your country of residence.

When we transfer personal data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or reliance on adequacy decisions, to protect your information in accordance with applicable data protection laws.

By using LinkSense, you consent to the transfer and processing of your data as described in this section. If you have concerns about international data transfers, please contact us at support@linksense.net.

10. Children's Privacy

LinkSense is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@linksense.net and we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Notify you via email or through a prominent notice on our platform for significant changes
• Where required by law, obtain your consent before applying changes that affect how we process your data

Your continued use of LinkSense after changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this page periodically.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: support@linksense.net

We aim to respond to all privacy-related inquiries within 30 days of receipt.