# Analytics

LinkSense — a dynamic link management platform — automatically tracks every click on every dynamic link. Analytics are available at the individual link level and the project level. Click tracking begins as soon as a link receives its first visit; no instrumentation is needed.

Analytics are available on all plans. The **Free** plan retains the last **7 days** of history; the **Pro** plan keeps the **full history** with no retention limit.

## Click tracking

Each click records:

- **Timestamp** — when the click occurred.
- **Device type** — mobile, tablet, desktop.
- **Operating system** — iOS, Android, Windows, macOS, Linux, etc.
- **Browser** — Chrome, Safari, Firefox, Edge, etc.
- **Country** — geographic location resolved from IP.
- **Referrer** — where the click came from, when available.

LinkSense does not store personally identifiable information. IP addresses are used for country lookup only and are not retained in raw form.

## Device & browser breakdown

The dashboard shows clicks broken down by device type and browser so you can see which platforms your audience uses. Device categories include mobile phones, tablets, and desktop computers. Browser detection covers all major browsers with version information.

## Geographic data

Country-level breakdown is computed from the client IP at click time. Use it to spot where your audience is concentrated and to inform localization or paid-media targeting.

## Link-level analytics

Each dynamic link has its own analytics view from the link details page:

- Total click count
- Clicks over time (chart)
- Device-type distribution
- Browser distribution
- Top countries

Date range selector: 7 days, 30 days, 90 days. Free users are limited to 7 days; 30/90-day ranges are Pro features.

## Project-level analytics

Project-level analytics aggregate data across all links within a project — a high-level view of how your entire link portfolio is performing. Access from the project dashboard.

## See also

- [Dynamic Links](https://linksense.net/docs/dynamic-links.md)
- [Projects](https://linksense.net/docs/projects.md)
- [Pricing](https://linksense.net/pricing.md)